← Back to Blog
Design6 min readJanuary 5, 2024

Best Practices for QR Code Design: Logo, Colors, and Branding

Learn how to design professional QR codes that match your brand while maintaining scannability. Tips for logo embedding, color selection, and more.

Best Practices for QR Code Design

Creating a QR code that's both scannable and on-brand requires following some key design principles.

Logo Placement

  • Place logo in the center
  • Keep it small (max 30% of QR code size)
  • Use high contrast
  • Test scannability after adding logo

Color Selection

  • Maintain high contrast between foreground and background
  • Dark colors on light backgrounds work best
  • Test on different devices
  • Consider your brand colors

Size and Quality

  • Minimum size: 2cm x 2cm (0.8" x 0.8")
  • Use high resolution (300 DPI for print)
  • Leave quiet zone around QR code
  • Test before finalizing

Branding Tips

  • Match your brand colors
  • Add your logo
  • Include brand elements around the QR code
  • Keep it professional

Create your branded QR code with Qode.

Ready to Get Started?

Create your first restaurant QR code in minutes. No design skills required.